So the answer is unequivocal: yes, you Phone Number List can breathe new life into old content by updating it (or actually upgrading is a better word). And that, as Google indicates, is especially interesting for less good or even bad Phone Number List content. Pages that still score well after a few years are apparently seen as qualitative by Google and it is therefore better to leave them untouched. Step-by-step plan major cleaning To Phone Number List determine which content is most in need of a refresh, you must of course first map out all pages and associated rankings.

You can get a good idea of ​​the Phone Number List performance of the individual pages via 'Search Analytics' in Search Console. The following two types of content are the first to qualify for a big turn: A page or article that already scored Phone Number List moderately or poorly at the time of publication Content that received a lot of traffic at the time of publication, but has dropped in search results over time Once you have made a selection Phone Number List of pages that you want to upgrade based on the above criteria, you can improve the content quickly and effectively using the steps below.

Keyword Analysis Do Phone Number List another keyword analysis for the page, because keywords that are relevant to the page or article may have been added. Use this information to review, supplement, and correct the content on Phone Number List the page. 2. Check all links For some time now, your content has also been judged on the quality of the outgoing links. Dead links are disastrous for the quality of your page. Remove or Phone Number List correct the reference. Also check whether the links still point to high-quality pages.